Challenge:
Due to a limited staff, Dave’s Killer Bread struggled to gain ground with retailers.
Their goal was to transform the nutritional bread market by building a strong consumer connection with the company’s brand, variety, value, and care.
By partnering with SRS, Dave’s Killer Bread is able to provide retailer service representation with a dedicated program in which SRS services 2,000+ retailers with varying frequencies from weekly to monthly in the Eastern United States.
Our client successfully launched their products in accounts serviced by SRS,
Quadrupling the number
of service visits made to
retailers and significantly
increasing product sales.
of service visits made to
retailers and significantly
increasing product sales.
Dave’s Killer Bread is now the #1 selling organic bread in the United States and was recently acquired by Flowers Foods.
